While women continue to be the major demographic to be targeted in cosmetic surgery, there has been an increase year over year in the Male demographic.
92% of millennial men are willing to go under the knife
58% of men over 50 have visited a cosmetic surgeon in the past 12 months.
65% of men who have visited a cosmetic surgeon are active or former military.
The drastic shift in consumer shopping behavior is apparent throughout the cosmetic industry, resulting in newfound demands and expectations from shoppers. While the idea of a digital experience is not an entirely new concept, the target audience and how they consume media continues to change. Have you adjusted your strategy to reach the right audience?
With our strategic partnership with LocaliQ/Gannett, one of the largest media companies in North America, we use smart technology to learn about your customer’s unique journey through your digital advertising campaigns. We help you understand your data to uncover your best opportunities, connect with customers, and build a strategy to grow your business. The upside for you? More efficient and more effective marketing campaigns - leading to more sales for your business.