Eyecare Center Marketing Campaign creates Eyecare Quiz Generating 250 New Patients

The Eyecare Center was looking for a way to brand themselves with a campaign which would increase database and gain consumer insight over a period of three months.

Goals and Objectives

The Eyecare Center wanted to increase email database, generate client leads, increase awareness, gain consumer insight, and engage with the community.

Solutions

Three eye care quizzes were developed and ran separately over the course of three months. Fully-integrated campaigns were developed to provide multiple opportunities for the Eyecare Center to reach their intended target, encouraging them to take the quiz to test their knowledge and possibly win a prize. Quiz and survey questions were crafted to gain consumer insight.

Products

• Print Ads in Seacoast Media Print Publications

• Digital Ads on SeacoastOnline.com

• Advertiser’s branding throughout the quizzes

• Posts on Seacoast Media’s Facebook Page

• Dedicated promotional Emails sent for each quiz.

• Branded Online Sweepstakes Page

• Home Page Promotion on SeacoastOnline.com

Results

• 608 Total Entries

• 330 Unique Entries

• 216 Email Marketing Leads

• 250 New Patients Acquired

• 199 Said they plan on purchasing eye care services or products

in the next 6 months

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