Consumers are increasingly tech-savvy, using the web and their devices with greater regularity to find what they want when they want it. From 2018 to 2020, the percentage of vehicles sold online increased by 10X.
Today’s digital era is defined by a continuous state of rapid evolution.
The world is personified by innovation that happens at breakneck speed and by technology that continues to reframe the competitive landscape, and the way brands and consumers communicate and engage at all levels.
The drastic shift in consumer shopping behavior is apparent throughout the auto industry, resulting in newfound demands and expectations from shoppers. While the idea of a digital experience is not an entirely new concept for auto dealers, the share of consumers relying on a fully online process for car buying continues to grow with 71% of consumers now preferring to complete a portion, if not all, of their vehicle purchases online.
Dealership marketing is much more than driving clicks and impressions.
It’s about understanding how the dollars you spend drive more qualified leads to your website and sales for your business.
We use smart technology to learn about your customer’s unique journey through your digital advertising campaigns.
We admit we’re data geeks. And we’re passionate about helping you understand your data to uncover your best opportunities, connect with customers, and build a strategy to grow your business. The upside for you? More efficient and more effective automotive marketing campaigns - leading to more sales for your dealership.
The traditional playbook that previously served auto dealerships is obsolete.
Fortunately, amid all the chaos and change, we have the experience, systems, and industry-leading technology to help your franchise, independent, or buy here pay here business succeed.