With the ever-growing trend of people changing their viewing habits from cable TV to online streaming devices like Roku Streaming, Amazon Fire, Apple TV, and Chromecast with Google, providing a better way for advertisers to reach this vital audience has never been more crucial. In the automotive industry, a high-performance TV advertising platform designed exclusively for auto marketers has captured the attention of dealerships nationwide.
It all starts with live inventory integration. The ability to create, target, and deliver VIN-specific ads pulled directly from the dealer’s inventory gives auto marketers unprecedented access to consumers who have actively searched for cars within the last 15 days. As a result, dealerships can advertise and move vehicles faster than ever before.
This technology seeks to bridge the gap between traditional TV advertising and the unique needs of auto dealerships. Creating dynamic ads tailored to specific VINs on your lot right now has long been one of the most challenging tasks for automakers because of the time constraints imposed by traditional TV and streaming TV advertising models.
The platform offers an alternative solution that circumvents these restrictions by enabling the creation of individualized commercials for specific VINs dynamically pulled from your active inventory that are produced to OEM standards. As a result, commercials can be uploaded in a fraction of the time it would normally take to create, produce, and distribute them using traditional methods.
The proof is in the reporting as well. Not only does this platform simplify the production of sophisticated VIN-specific campaigns, but it also gives marketers unprecedented access to actionable data with its updated analytics suite that provides granular reporting down to the specific vehicle description pages (VDPs) that consumers are shopping for.
In this ever-changing landscape of vehicle sales, auto marketers have long struggled to keep up with the rapid changes in the market. This revolutionary new platform might just be what they need to stay competitive in the automotive industry.
If you want to know more about this, contact Digital Downforce today to learn how we can help your dealership achieve better results with your TV campaigns.
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